Keynote speaker and #1 Wall Street Journal bestselling author
Build a businessworth $10,000,000.
Justin Goodbread has built and sold 7 companies. He shows business owners what their company could be worth, the steps to reach that valuation, and how to build a business that runs without them.
Justin's insights have been featured in
See Justin on stage
“Justin is down to earth, relatable, and energetic. His presentation style keeps the audience hooked until the last minute. Justin was one of the highlights of the Business Transitions Summit.”
Tom Bronson, Business Transitions Summit
If your business cannot run without you, you do not own a business. You own a job that owns you.
About 80% of most owners’ net worth is tied up in their business. Only 20% of businesses that go to market ever sell, and only 4% sell for what their owners think they are worth. The rest take concessions they never planned on: earnouts, clawbacks, and seller notes.
Justin’s story
If a country boy born and raised on a dirt road in South Georgia can do this, your audience can too.
“I started my first company pulling up to job sites in a little pickup truck with a lawn mower and a weed eater. I sold that landscape company when I was 21, and I could have sold it for a lot more if I had known what makes a business transferable. The morning after the sale, I woke up with money in my pocket and no job to go to, and I realized I had built a company that only worked because I was in it. I spent the next 30 years learning the difference. I built and sold 6 more companies, and I grew my own wealth management firm from zero to an 8-figure valuation in 49 months.”
The DecaMillionaire Way
“I draw it as a bridge. Your audience is standing on one mountain, freedom is on the other, and 5 pillars hold the bridge up. You walk them in order.”
- 1
Foundation
Before anything else: what do you want your business to look like? More importantly, what do you want your life to look like?
- 2
Examination
Face the brutal facts. Know your wealth gap and your value gap: what your business is worth today, and what it could be worth.
- 3
Execution
Build scalable systems, a team that runs the work without you, and marketing that does not depend on your handshake. This is where most owners stall.
- 4
Exit
Whether it is 30 years away or 30 days, plan for it now. Build it like you're going to sell it, even if you never do.
- 5
Freedom
Money, time, and health stop being the limit. You get to do things you never dreamed possible.
- Know what their business is truly worth, not what someone at a conference guessed
- Step away for a week and come back to a business that grew while they were gone
- Close the gap between what they have and what they need for long-term independence
- Build a business a buyer will pay a premium for
- Sell on their own timeline, on their own terms, and walk away pleased with the number
Justin has delivered keynotes for
“Justin has a unique talent for connecting with audiences, whether he's delivering a keynote, sitting on a panel discussion, or leading an interactive workshop. His presentation insights leave attendees with practical strategies they can implement immediately. We are grateful for his ongoing contribution to the success of our events.”
Scott Snider, President of the Exit Planning Institute
“Justin is the speaker who can help audiences see how to create a model that will compensate them for important services, while at the same time helping business owners grow the value of their business.”
Kathleen Pritchard, Investments & Wealth Institute
“Justin has added so much value to advisors, and I love that he has sat in the advisor's shoes.”
Lee Small, SVP, RIA Channel Sales Manager, John Hancock Investments
“If you're a business owner and you want to avoid that mistake, read Your Baby's Ugly. This could be the best book on entrepreneurship I've ever read.”
Ric Edelman, Founder, Edelman Financial Engines
Our promise to you
When you bring Justin to your event, here is what we promise you as the host.
- A keynote or an interactive workshop built for your audience and your event, never a talk pulled off the shelf.
- Stories your attendees will see themselves in, and strategies they can put to work the next morning.
- A speaker who stays after he steps off the stage to talk with the business owners lined up to meet him.
A note from Justin
Every time I step off a stage, there is a line of business owners waiting to talk with me. Not about my slides, but about their company, their number, and their family. I believe every owner deserves to build something that pays them even when they stop showing up.
If you want your audience to walk away with practical tools and the conviction that they can build real value, I would be honored to speak to your group.
Justin
More from Justin
Bring Justin to your stage
Keynotes and interactive workshops for business owner communities, entrepreneur conferences, and financial advisor events.
Book Justin to Speak
Read the books
The DecaMillionaire Way, coming June 2027. Your Baby's Ugly, a #1 Wall Street Journal bestseller. The Ultimate Sale, a #1 Amazon international bestseller.
See the Books
Listen to the podcast
DecaMillionaire Decoded, a podcast that reached number 5 worldwide in the Business category.
ListenAbout Justin
Justin Goodbread is a keynote speaker, #1 Wall Street Journal bestselling author, and host of DecaMillionaire Decoded. At 19, he sat in a Zig Ziglar event and wrote down one goal: to be worth $10,000,000. He reached it before 40. He has built and sold 7 companies and helped lead the firm that acquired his own to a 9-figure valuation. He is a 5-time Investopedia Top 100 Advisor and a member of the Exit Planning Institute Hall of Fame.