Your Business is an Asset.
Build it Like One.
Empowering high-performing service-based entrepreneurs create a business that powers growth, stability, and life on their terms.
Guiding Established Entrepreneurs to Convert Successful Service Businesses into Highly Valuable, Transferable Assets That Deliver Freedom.
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Your Wealth is Trapped in Your Business
You Are Stuck in Your Business
You built a successful business, but now you’re stuck in the center of it. Every detail demands your attention. Delegating feels risky. Growth looks complicated. Freedom seems distant. You’re successful, but your success is consuming you.
Your business is your main (and maybe only) asset. Like most owners, over 80% of your net worth is tied up here with no diversification, no safety net. This makes you comfortable today, but vulnerable long-term… and you know it.
The Truth: If your business needs you daily, it’s not an asset; it’s another job.
You didn’t build your business to sacrifice your life; you built it to create freedom
It’s time your business delivered exactly that.
Turn Your Business into a Scalable, Transferable & Truly Valuable Asset
Imagine waking up every day knowing your business is thriving, without your constant involvement.
Imagine having enough wealth and time to show up for your family, your passions, and the moments you’ve worked so hard to enjoy.
Justin Goodbread doesn’t just imagine it, he’s lived it.
A decamillionaire before age 40, Justin has built and sold multiple 7-, 8-, and 9-figure businesses and personally guided hundreds of entrepreneurs to multiply their wealth and freedom. His proven, straightforward methods have empowered business owners worldwide to scale profitably, eliminate burnout, and build life-changing wealth.
Now, it’s your turn.
Build Relentless Value
This is your roadmap to more wealth, more freedom, and greater impact.
1. Relentless Foundation
Unlock clarity and direction, so every decision moves you closer to the freedom and legacy you crave.
2. Relentless Examination
Cut through confusion, eliminate waste, and remove roadblocks that allows you to accelerate your growth and profitability.
3. Relentless Execution
Implement powerful systems and build a reliable team, allowing your business to scale effortlessly while you reclaim your life.
4. Relentless Exit
Maximize the value of your business, positioning it for top-dollar saleability, so you have the ultimate freedom of choice.
5. Relentless Freedom
Transform your financial success into lasting impact, building a life that aligns fully with your purpose and highest aspirations.
Build Wealth. Gain Freedom. Leave a Lasting Legacy.
- Strategic Scalability: Grow smarter, not harder, with powerful systems built to scale profitably.
- Maximized Valuation: Build a sellable, transferable asset you could cash out anytime, on your terms.
- Lasting Wealth: Create generational wealth and financial security far beyond your business.
- Purposeful Impact: Use your success to create a legacy that truly matters.
Your business should serve your life, not consume it.
Let’s reclaim your time so you no longer miss the moments that matter.
What Others Are Saying
“Justin’s coaching transformed my business from a daily grind to a well-oiled machine. I now have the freedom to focus on what truly matters.”
– Brian S.
Financial Advisor
“With Justin’s guidance, we doubled our business valuation in just a year. His strategies are a game-changer.”
– Samantha D.
Dental Practice Owner
Accelerate Your Growth
Whether you want to learn, level up, or go all in—there’s a path that fits your pace.
SPEAKING
Inspire. Challenge. Activate.
Book Justin to speak at your next event. No fluff. No theory. Just real strategies that move real business owners to action.
COACHING
Get the Strategy. Do the Work. Build the Asset.
Momentum:
Get the full Decamillionaire Doctrine blueprint and build at your own pace.
Mastery:
Work directly with Justin and his team through live coaching, accountability, and implementation support.
Maximizer:
Need a deep dive? Book a focused 1:1 strategy sprint with Justin. We build your game plan, fast.
Decamillionaire Decoded Podcast
No-fluff conversations with real business owners doing real numbers.
On this top-ranked globally podcast, Justin pulls back the curtain on what it really takes to build, scale, and exit a 7-8-9-figure company.
You Built Your Business for a Reason
You didn’t build your business to be stuck in it.
But somewhere along the way, the business started running you.
Your time, your energy, even your most important moments, has gone to the grind.
It doesn’t have to stay that way.
When you build a scalable, sellable business, you unlock options:
More time. More freedom. A secure future. A lasting legacy.
This isn’t about doing more.
It’s about building smarter.
It’s time your business started working for you.