Meet Justin Goodbread
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Helping Business Owners Create Wealth, Time-Freedom, and Lasting Impact
Raised on a dirt road in Brunswick, Georgia, Justin Goodbread’s journey started with a push mower, a lot of sweat, and a drive most teenagers couldn’t spell—much less harness. By 15, he launched his first landscaping company. Three decades later, he’s built, scaled, and sold multiple businesses across 7-, 8-, and 9-figure valuations—and coached hundreds of business owners to double or triple their value.
Today, Justin is a globally recognized business strategist, bestselling author, keynote speaker, and founder of The Decamillionaire Way—a framework designed to help service-based business owners break free from the daily grind, scale with purpose, and finally achieve the lifestyle freedom they set out to build in the first place.
But don’t let the accolades fool you.
Justin’s no-nonsense, faith-driven, and Southern-bred. He believes in straight talk, hard work, and building businesses that serve your life—not consume it.
A Track Record of Relentless Success
Business owners listen to Justin because he’s been in the trenches—and walked out the other side.
- Built and exited 7 businesses (including a 9-figure valuation)
- Coached hundreds of business owners to multiply their value
- Five-time Top 100 Most Influential Advisor by Investopedia
- Inducted into the Exit Planning Hall of Fame (youngest recipient ever)
- Faculty member of the Exit Planning Institute
- Featured in Forbes, WSJ, USA Today, Kiplinger, and more
- Bestselling author of The Ultimate Sale and Your Baby’s Ugly (WSJ #1, USA Today Top 100)
Through his DecaMillionaire Decoded podcast, Justin helps entrepreneurs turn chaos into clarity and frustration into freedom. Each episode delivers actionable strategies and raw insights from someone who’s not just talked the talk but built and sold multiple successful businesses. His no-nonsense approach cuts through the typical business jargon to deliver what actually works in the real world.
What is The Decamillionaire Doctrine?
The Decamillionaire Doctrine is a battle-tested system for service-based business owners who are ready to stop working IN their business and start working ON it. It’s where relentless execution meets strategic freedom—transforming overworked owners into wealthy business leaders who build lasting legacies.
Decipher. Discover. Deliver.
Through his proprietary framework—The Decamillionaire Way—Justin guides clients through five transformational phases that turn chaos into clarity and resistance into revenue:
- Relentless Foundation – Unlock clarity and direction, so every decision moves you closer to the freedom and legacy you crave.
- Relentless Examination – Cut through confusion, eliminate waste, and remove roadblocks that allows you to accelerate your growth and profitability.
- Relentless Execution – Implement powerful systems and build a reliable team, allowing your business to scale effortlessly while you reclaim your life.
- Relentless Exit – Maximize the value of your business, positioning it for top-dollar saleability, so you have the ultimate freedom of choice.
- Relentless Freedom – Transform your financial success into lasting impact, building a life that aligns fully with your purpose and highest aspirations.
Whether on stage, on a podcast, or behind closed doors with a client, Justin brings actionable strategy with relentless conviction.
The Man Behind the Mission
Husband. Father. Farmer. Faithful Servant.
When the mic turns off and the business deals are done, Justin’s favorite titles are the ones not printed on a business card.
He lives on a small hobby farm with his wife and three kids, where goats, chickens, turkeys, and guinea fowl roam freely—and where laughter, love, and the smell of fresh garden tomatoes fill the air.
You’ll find him:
- Scuba diving offshore with his kids (Advanced Open Water Certified)
- Trolling for Mahi and Tuna off the Atlantic coast
- Elk hunting in the Rockies or bowhunting in Kansas
- Gaming on Xbox with his boys
- Playing piano or saxophone at church or around the house
Justin’s greatest joy comes not from business wins, but from faith, family, and watching his kids grow into servant-hearted leaders. This isn’t just work-life balance—it’s work-life freedom. And it’s what Justin helps his clients achieve through relentless execution and unwavering faith.
About Justin
Justin Goodbread is a globally recognized business strategist, bestselling author, and founder of multiple successful ventures dedicated to helping service-based business owners scale, increase enterprise value, and achieve real financial freedom. With three decades of entrepreneurial experience—spanning industries from landscaping to financial consulting—he has built, grown, and exited multiple 7-, 8-, and 9-figure companies. His no-nonsense, practical approach to eliminating inefficiencies, strengthening leadership, and mapping out strategic exits has made him a sought-after mentor for business owners looking to maximize their potential.
Raised on a dirt road in Brunswick, Georgia, Justin learned the values of grit, humility, and service early on—principles that have shaped his journey to becoming a decamillionaire before the age of 40. Along the way, he has personally coached nearly 100 businesses to double or triple their value, creating hundreds of millions in enterprise growth. His bestselling books, The Ultimate Sale and Your Baby’s Ugly, have sold over a million copies worldwide, positioning him as a leading voice in exit planning, value acceleration, and strategic growth.
Justin’s influence extends far beyond the written word. He has been featured in Forbes, The Wall Street Journal, USA Today, and Kiplinger and named to Investopedia’s Top 100 Most Influential Advisors five times. In 2022, he was recognized as the Peter Christman Exit Planner of the Year, selected from over 25,000 global planners. His insights reach business owners worldwide through his top 1% podcast, speaking engagements to audiences of thousands, and his educational platform, FinanciallySimple.com.
Despite his accomplishments, Justin remains deeply rooted in faith, family, and service. He actively supports philanthropic initiatives, including girls’ homes in the Dominican Republic and Christian education programs, and balances his work with a passion for endurance sports. Whether mentoring business owners, speaking on high-profile stages, or sharing common-sense strategies from his own experiences, Justin is driven by a singular mission: to help entrepreneurs build businesses that create wealth, freedom, and a lasting legacy.
Get Daily Insights to Take Back Control
Ready to think and grow like a Decamillionaire? Follow Justin for no-nonsense strategies, real-world wins, and practical wisdom on scaling your service-based business without sacrificing your life in the process.
A Life of Impact
Justin doesn’t just build businesses—he builds people.
His impact extends far beyond the office walls, actively supporting Christian education and missions—including girls’ homes in the Dominican Republic. His mission is deeply rooted in faith, and every venture he leads flows from one core belief:
We were created to serve, steward, and multiply what God has placed in our hands.
Final Word
Justin’s been where you are. He knows that feeling of being trapped by the very business you built to create freedom. The constant firefighting, the 70+-hour weeks, the missed family moments—they’re all symptoms of a bigger truth: success without systems is just sophisticated survival.
But here’s what he knows: It doesn’t have to be this way.
Through the Decamillionaire Doctrine, he’s helped countless service-based business owners transform their operations from exhausting to excellent, from chaotic to calculated, from demanding to deliberate. This isn’t about working harder—you’re already doing that. It’s about working smarter through relentless execution of proven systems.
If you’re ready to:
- Stop being the answer to every question
- Build a business that runs without your constant presence
- Create true wealth that serves your highest purpose
- Reclaim the time freedom you started this journey to achieve
Then it’s time to take action. Justin will help transform your business from a daily grind into a wealth-generating engine that serves your life’s purpose—not consumes it.
The time for relentless action is now.