Justin’s Story

Business owner and pizza aficionado Justin Goodbread launched his first business when he was 15. From Brunswick, Georgia, he grew up running around barefoot and chasing alligators. His love for helping others evolved over time, but it began with solving a need for curb-appeal for business owners.

Justin has a passion for helping business owners succeed. He has helped countless business owners increase and manage the value of their businesses and personal assets. Later, Justin’s journey changed directions through a bet. A friend bet $5,000 Justin wouldn’t be able to pass three tests. With only a month to study, Justin passed the first time.

That ultimately led him to become a Certified Financial Planner™ and later added Certified Value Growth Advisor®, and Certified Exit Planning Advisor® to his expertise.

In 2016, Justin launched FinanciallySimple.com – a podcast, blog, and video educational portal – helping owners reclaim their lives and grow the value of their business for more adventures. Justin’s innate ability to educate in “simple” terms. Financially Simple has been featured nationally in Forbes, Fox News, NerdWallet, Yahoo! Finance and Investopedia. With more than 30 years of experience, Justin shares what allowed him to build and sell businesses for 7+ figures.



He’s been awarded Knoxville Tennessee’s 40 Under 40, Investopedia’s Top 100 Advisor five consecutive years, Exit Planning Institute’s 2022 Peter Christman Exit Planner of the Year and more. He’s been a featured speaker for the University of Tennessee MBA Finance Department, the Exit Planning Institute, various professional workshops and more.

Husband, Father, Outdoorsman

Justin lives on a small farm in the country with his wife and three beautiful children. He’s an avid outdoorsman who loves, farming, camping, fishing, hunting, hiking, and traveling. He’s also completed several half Ironman races, marathons and other endurance events.

Author

Justin released in his first book, The Ultimate Sale, to guide business owners through the preparation and sale process of their business. After the outpouring for support and excitement – Justin released his second book, a Wall Street Journal Best Selling title, Your Baby’s Ugly. His second title is the guide for business owners looking to grow the value of their business strategically through the 8 key areas Justin outlines. Justin is a voracious reader and is working on his next book to come soon!



He’s been awarded Knoxville Tennessee’s 40 Under 40, Investopedia’s Top 100 Advisor five consecutive years, Exit Planning Institute’s 2022 Peter Christman Exit Planner of the Year and more. He’s been a featured speaker for the University of Tennessee MBA Finance Department, the Exit Planning Institute, various professional workshops and more.

Books

Written By Justin GoodBreed

Your Baby's Ugly

Are you creating a business that’s attractive to others – or is it a business only a parent could love? If you have plans to sell it one day, you MUST know… the sooner the better.

The Ultimate Sale

A Financially Simple guide teaching you how to sell your business for maximum profit.