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Why 92% of Business Goals Fail (And the Brain Science That Fixes It)

Why 92% of Business Goals Fail (And the Brain Science That Fixes It)

by Justin Goodbread | Jan 9, 2026 | Blog, Leadership, Owner Efficiency, Value Growth

Three years ago, I sat across the table from a roofing contractor named Mark who was about to shut down his business. Stories like his explain why business goals fail even when effort and intention are high. He’d hired the consultant. Launched the marketing...

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