by Justin Goodbread | Jan 14, 2026 | Blog, Leadership, Owner Efficiency, Value Growth
Two years ago, I sat across from a marketing agency owner named Rachel who was convinced her business was worth 6x revenue and that her business exit value was already locked in. She had a nice client roster, a solid team, and fifteen years of experience. When we dug...
by Justin Goodbread | Jan 5, 2026 | Interviews with DecaMillionaires, Podcast
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread interviews Brett Swarts, an expert in capital gains tax and the founder of Capital Gains Tax Solutions. The discussion focuses on how high-net-worth business owners and investors can protect...
by Justin Goodbread | Dec 26, 2025 | Blog, Leadership, Owner Efficiency, Value Growth
For most service businesses, the story starts the same way. Mike runs a pool contracting company in Phoenix. Built it up to $1.8 million annually over 14 years. Installs about 45 pools a year. Has 8 employees. Drives a nice truck, lives in a beautiful house, takes...
